Unit 1: Intro to Design
Unit 2: Figma Fundamentals
Unit 3: The Creative Process
Unit 4: Color Theory
Unit 5: Introduction to Illustrator
Unit 6: Typography
Unit 7: Layout
Unit 8: Typesetting
Unit 9: User Interface Design
Unit 10: Design Systems
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What Makes A Product Successful

Guy Kawasaki gave an enlightening speech about what makes any product successful. We hope you enjoyed this video.

Now that we know the basic principles of what makes a successful product, we can’t help but ask, how can we design successful digital products in our future role as UI/UX designers?

From a design perspective, here are some of the key benchmarks we need to look for:

  1. User-centered design: A successful digital product should be designed with the needs and preferences of its users in mind. This means understanding the user’s goals, behaviors, and pain points, and creating an experience that is intuitive, efficient, and enjoyable.
  2. Simple and intuitive interface: The interface of a digital product should be easy to understand and navigate, with clear and concise instructions, icons, and labels. A cluttered or confusing interface can frustrate users and make it difficult for them to achieve their goals.
  3. Performance and reliability: Digital products should perform well and be reliable, with fast loading times, minimal downtime, and no errors or crashes. This can improve user satisfaction and build trust in the product.
  4. Accessibility: A successful digital product should be accessible to users with different abilities and needs. This includes providing alternative text for images, captions for videos, and making sure the product can be used with screen readers and other assistive technologies.
  5. Personalization: Digital products that can be customized to the user’s preferences and needs can enhance the user’s experience and increase engagement. This can include features such as personalized recommendations, saved settings, and user-controlled notifications.
  6. Continuous improvement: Successful digital products should be updated regularly based on user feedback and changing needs, to stay relevant and meet evolving user expectations.
  7. Security and privacy: Digital products should be designed with robust security measures to protect user data and privacy. This includes secure logins, data encryption, and clear privacy policies.

From a product perspective, and it is important to think from this perspective if you want to become a product designer who is well-versed in multiple areas and commands high salaries, and/or if you want to start your own business, there are a few more things you need to consider:

  1. Product Market Fit: It may be a great product, but if there is not large enough demand for it and you cannot locate where the demand is coming from, the product will not be successful. That is why user research and market research are crucial before any product design and development.
  2. Are people willing to pay for it, and if so, how much are they willing to pay and how often? People may love the idea of a product and they may even enjoy using the actual product you designed and built, but if they are not actually willing to pay a good price for it or if they will not pay for it repeatedly, you may not have a valid product idea. This information can also come from user research.
  3. Will your product be “sticky”? Will people find your product continuously relevant in their lives that they keep coming back to it or is this more like a fun fad? You need to find out through user research and later refined in usability testing and follow-up studies after the initial launch. A lot of products fail because they cannot generate enough “stickiness” for users to come back to it again and again.

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