Unit 1: Intro to Design
Unit 2: Figma Fundamentals
Unit 3: The Creative Process
Unit 4: Color Theory
Unit 5: Introduction to Illustrator
Unit 6: Typography
Unit 7: Layout
Unit 8: Typesetting
Unit 9: User Interface Design
Unit 10: Design Systems
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Color Bias

Few colors are actually pure. Most colors on the color wheel have some influence from another hue. Do you remember saying something along the lines of “this color is a greenish yellow color” or “that color is an orangey red”?

Even though this language sounds informal, it is describing color bias. A “greenish yellow” might look something like this:

An “orangey red” color might look something like this:

In the color wheel, almost all colors have a certain degree of bias. They lean to either end of adjacent hues.

So why is this significant? For digital design, the knowledge of color bias helps designers determine the kind of hue they want for their colors.

For print and fine artists, the knowledge of color bias can help them mix paint colors to achieve the desired results. For example, you can’t pick any yellow to mix with any blue and expect to get a desired green. A cool yellow (with a blue bias) will behave very differently in a color mix than a warm (red bias) yellow. You will need both a warm and a cool of each primary color to mix color effectively.

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